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The script will process the message body of the (selected) template message and replace certain tags by their corresponding value from the Address Book for each recipient. You may use custom data by specifing your own labels in the "related names" section of the persons Address Book entry (e.g. "Assistant", "Customer number", etc.) and the script will replace the corresponding tags by the corresponding Address Book values (Example: I use the script to inform students of their score (and other stuff), which is stored in AddressBook).

Aprisa Mail - Aprisa Mail is affordable bulk email marketing software. Its easy for anyone to create & send messages to thousands of people, as easy as sending a single message. Its easy for the non-technical beginner and the seasoned expert. Aprisa Mail comes with powerful features like quick send, follow-up campaigns, html emails, built in database with custom fields, automatic handling of opt-out requests, import contact files in .csv format, compatible with popular web editors, powerful record selection criteria, create text chunks to use over and over again, no limit on number of messages or addresses, custom spam filtering, works with unlimited email accounts, no monthly fees, mail log, free technical support & built in form processing. Aprisa Mail is perfect for keeping in touch with customers, prospects, clients or even friends and family. Email marketing through client newsletters is now an easy and affordable way to keep in touch with clients. For Mac or Windows.

Update

Bulk Mac Mail 3.2 is a useful program which solves problems such as message personalization and delivery rate by allowing you to use message templates with multiple custom fields from the recipient database inside your messages.

In the modern corporate world, communicating with customers is the biggest concern. With highly competitive today's market, the winner is always a company with the best customer communication and service. It is very hard to provide constant and up-to-date communication with your clients, but the rewards are tremendous. Returning customers, referrals and good name are just a few of those. Of course, these will immediately translate into cash and additional sales. There are numerous ways of keeping in touch with your customer base, but the easiest and most inexpensive way is through the use of email. However, when you try using email as your medium, you will immediately face numerous problems such as message personalization or delivery rate. Bulk Mac Mail will help you. It will automatically convert such templates to series of personalized messages by replacing macros with the real data taken from your recipient database. Maintaining your database of customers is easy with Bulk Mac Mail even if lots of existing customers unsubscribe from your mailing list or change their email addresses while new customers come in.

It also allows you to import your customer lists from files of any type along with all additional fields you require for your mailing. Bulk Mac Mails delivery rate is unbeatable; it delivers most of your messages to the destination. There is no need to worry that many content and spam filters will prevent you from delivering your messages; Bulk Mac Mail generates separate personalized email messages that are all different, and since all messages go through the standard Apple Mails message delivery framework, they are absolutely indistinguishable from the messages that were actually sent by Apple Mail.

Major Features:

1. Message personalization - If you think that a greeting like "Dear Sir/Or madam" is still acceptable, you are mistaken. Today, many people expect you to know them personally and show that knowledge in your communication. That is why, you are no longer able to send the same, single message to thousands of addresses. Bulk Mac Mail solves this problem for you by allowing you to use multiple custom fields from the database of your users inside your messages. This way, you can still write one message, but Bulk Mac Mail will automatically substitute all such places in your message with correct content from your own database. This applies not only to such basic things as customer name, but can include much more information like address, phone or any additional fields you would deem necessary for your messages.
2. Maintaining your database of customers current - This can be especially hard and daunting task because customers unsubscribe from your mailing list, new customers come in and many customers change their email constantly. This presents a problem for you especially if you have tens of thousands of customers and you have many different messages you would like to distribute. Bulk Mac Mail presents your entire customer database in a simple and easily accessible way. It allows you to see all of your customers in multiple mailing lists together with their current status and statistics, but Bulk Mac Mail doesn't stop there, it allows you to easily import and export your customer lists from any file type you have and even import it together with all additional fields you require for your mailing.
3. Delivering most of your messages to the destination - In a sufficiently large database of customers you will always have a problem of some percentage of emails not reaching their destination. Many content filters and spam filters will prevent you from delivering your messages and in best case will flag it and put your message in a junk mail folder and in the worst case, will simply discard it. Having a program that will avoid the majority of basic pitfalls is highly recommended. With Bulk Mac Mail each message is separate and different from the other, and since all messages go through the standard Apple Mail, they are absolutely indistinguishable from the messages that were sent by Apple Mail.
4. Macro substitution - This feature will help you create customized and personalized messages for your users. each individual message sent out will be created and packaged from the database, so that you can address your users by name, or even create an invoice to the user specifying their balance.
5. Removing duplicates - Sometimes you will get the same email address more than once for one customer. To avoid sending multiple messages to that customer, you will need to scan your lists regularly for the duplicate emails. Bulk Mac Mail automates that feature and lets you do it with one push of a button. It will even check if all the rest of the information for that customer is different in two places, and merge them into one complete record.